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The manifesto for waging a street-smart publicity campaign with no- or low-cost strategies from one of Hollywood's most successful publicists.
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As the founder of one of the country's most prominent entertainment P.R. firms, Michael Levine has been called "one of Hollywood's brightest and most respected executives" by USA Today. He lives in Los Angeles.
Levine, the founder of a public relations firm and a leader in the field, offers a unique look at and guide to the often vague and mysterious process of public relations. In an entertaining yet intriguing manner, Levine puts forth a cogent, concise work that is spattered with snappy "true-life" examples of traditional and nontraditional public relations activities. Chapters include sections called "Tips and Traps," which list practical PR advice ranging from how to handle the press to speechmaking to giving successful parties and the effective use of photos--just to name a few. The audience for this work would certainly include the novice, but more savvy PR practitioners could, at the very least, gain insight into a witty, bright expert's mind. Recommended for public and academic libraries.
- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.
Copyright 1993 Reed Business Information, Inc.
- Margaret B. Bartlett, Rochester Inst. of Technology, N.Y.
Copyright 1993 Reed Business Information, Inc.
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- PublisherHarperPB
- Publication date1994
- ISBN 10 0887306640
- ISBN 13 9780887306648
- BindingPaperback
- Number of pages256
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