Items related to The 22 Immutable Laws of Marketing: Violate Them at...

The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk! - Softcover

  • 4.05 out of 5 stars
    21,946 ratings by Goodreads
 
9780887306662: The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!

Synopsis

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

"synopsis" may belong to another edition of this title.

About the Authors

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.



Authors Al Ries and Jack Trout are probably the world's best-known marketing strategists. Their books, including Marketing Warfare, Bottom-Up Marketing, Horse Sense, and Positioning have been published in more than fifteen languages and their consulting work has taken them into many of the world's largest corporations in North America, South America, and the Far East.

From the Back Cover

There are laws of nature, so why shouldn't there be laws of marketing?

As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.

"About this title" may belong to another edition of this title.

  • PublisherHarperBusiness
  • Publication date1994
  • ISBN 10 0887306667
  • ISBN 13 9780887306662
  • BindingPaperback
  • LanguageEnglish
  • Edition number1
  • Number of pages143
  • Rating
    • 4.05 out of 5 stars
      21,946 ratings by Goodreads

Buy Used

Condition: Fair
Item in acceptable condition! Textbooks...
View this item

FREE shipping within U.S.A.

Destination, rates & speeds

Other Popular Editions of the Same Title

Search results for The 22 Immutable Laws of Marketing: Violate Them at...

Stock Image

Ries, Al
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used Softcover

Seller: SecondSale, Montgomery, IL, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00084368625

Contact seller

Buy Used

US$ 3.76
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 12 available

Add to basket

Stock Image

Ries, Al
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used Softcover

Seller: SecondSale, Montgomery, IL, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00086079669

Contact seller

Buy Used

US$ 3.76
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: Over 20 available

Add to basket

Stock Image

Ries, Al
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used Softcover

Seller: SecondSale, Montgomery, IL, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00087110607

Contact seller

Buy Used

US$ 3.76
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 5 available

Add to basket

Seller Image

Ries, Al; Trout, Jack
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used Softcover

Seller: Dream Books Co., Denver, CO, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps. Seller Inventory # DBV.0887306667.A

Contact seller

Buy Used

US$ 3.78
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 6 available

Add to basket

Stock Image

Ries, Al; Trout, Jack
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used Paperback

Seller: Orion Tech, Kingwood, TX, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Paperback. Condition: Fair. Seller Inventory # 0887306667-4-22617084

Contact seller

Buy Used

US$ 3.80
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

Seller Image

Ries, Al; Trout, Jack
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used Softcover

Seller: Aspen Book Co., Denver, CO, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: good. A well-loved companion. Corners and cover might show a little wear, and you could find some notes or highlights. The dust jacket might be MIA, it might have been a library book and extras arenât guaranteedâ"but the storyâs all there! Seller Inventory # PKV.0887306667.G

Contact seller

Buy Used

US$ 3.99
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 5 available

Add to basket

Stock Image

Ries, Al
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used paperback

Seller: Jenson Books Inc, Logan, UT, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

paperback. Condition: Good. This item shows signs of wear from consistent use, but it remains in good condition and works perfectly. All pages and cover are intact , but may have aesthetic issues such as tears, bends, scratches, and scuffs. Spine may also show signs of wear. Pages may include some notes and highlighting. May include "From the library of" labels. Satisfaction Guaranteed. The dust cover may be missing if applicable. Seller Inventory # 4BQM2A002T2O_ns

Contact seller

Buy Used

US$ 4.18
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 5 available

Add to basket

Seller Image

Ries, Al; Trout, Jack
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used Softcover

Seller: Zoom Books Company, Lynden, WA, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0887306667.VG

Contact seller

Buy Used

US$ 4.42
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 8 available

Add to basket

Stock Image

Ries, Al
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used paperback

Seller: Jenson Books Inc, Logan, UT, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

paperback. Condition: VeryGood. A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged. Seller Inventory # 4BQJ030001I2_ns

Contact seller

Buy Used

US$ 4.51
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 6 available

Add to basket

Seller Image

Ries, Al; Trout, Jack
Published by HarperBusiness, 1994
ISBN 10: 0887306667 ISBN 13: 9780887306662
Used Softcover

Seller: Zoom Books Company, Lynden, WA, U.S.A.

Seller rating 5 out of 5 stars 5-star rating, Learn more about seller ratings

Condition: good. Book is in good condition and may include underlining highlighting and minimal wear. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service. Seller Inventory # ZBV.0887306667.G

Contact seller

Buy Used

US$ 4.74
Convert currency
Shipping: FREE
Within U.S.A.
Destination, rates & speeds

Quantity: 1 available

Add to basket

There are 96 more copies of this book

View all search results for this book