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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World - Softcover
Synopsis
A history of the Coca-Cola corporation chronicles its successes and failures, including its recent breakthrough in the Third World, and provides a profile of the company's sixty-year chairman, Robert Woodruff. Reprint.
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About the Author
Frederick Lewis Allen was born in Boston in 1890 and graduated from Harvard in 1912. He served on the editorial staffs of the Atlantic Monthly and Century magazines and was editor in chief of Harper's magazine from 1941 until his death in 1954
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Secret Formula
Published by
HarperCollins Publishers, 1995
ISBN 10: 0887307515
ISBN 13: 9780887307515
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. First Paperback Edition First Printing. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3613131-6
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Secret Formula
Published by
HarperCollins Publishers, 1995
ISBN 10: 0887307515
ISBN 13: 9780887307515
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. First Paperback Edition First Printing. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # 3613132-6
Quantity: 1 available
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Secret Formula
Published by
HarperCollins Publishers, 1995
ISBN 10: 0887307515
ISBN 13: 9780887307515
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. First Paperback Edition First Printing. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 5441434-6
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.05. Seller Inventory # G0887307515I4N00
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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SECRET FORMULA How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World
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