Focus: The Future of Your Company Depends on It

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9780887307645: Focus: The Future of Your Company Depends on It
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The coauthor of The 22 Immutable Laws of Marketing shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas. $50,000 ad/promo. Tour.

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From the Publisher:

The co-author of the iconoclastic bestsellers The 22 Immutable Laws of Marketing and Marketing Warfare now takes on management in a revolutionary book that, using examples of some of America's top known companies, shows how the truest, surest path to success comes from focusing a corporation on what it does best.

About the Author:

Al Ries and his daughter and partner, Laura Ries, are two of the world's best-known marketing consultants. Their Atlanta firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and, most recently, The Fall of Advertising & the Rise of PR, which was a Wall Street Journal and BusinessWeek bestseller.

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Other Popular Editions of the Same Title

9780060799908: Focus: The Future of Your Company Depends on It

Featured Edition

ISBN 10:  0060799900 ISBN 13:  9780060799908
Publisher: HarperBusiness, 2005
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9780887308635: Focus: The Future of Your Company Depends on It

Collins, 1997
Softcover

9780006387350: Focus

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9780002556675: Focus: the Future of Your Company Depends on It

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9780066620329: Focus: The Future of Your Company Depends on It

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Hardcover

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