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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out - Softcover
Describes the advantages of targeting services towards a specific market, tells how to focus on the customer's needs, and suggests marketing strategies
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Review:
In today's ultra-competitive commercial climate, the businesses that truly succeed are the businesses that really stand out. Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out, is author and consultant Dr. Lynda Falkenstein's blueprint for differentiating a product or service from the competition and then parlaying its unique position into long-term success. The practical nine-step guide includes plenty of actual examples along with numerous exercises and worksheets.
From Scientific American:
About the Author:
Dr. Lynda C. Falkenstein learned about the importance of distinguishing yourself from everyone else by working with scores of organizations and individual entrepreneurs all seeking the same golden ring: success, profits, and happiness. Known as "The Consultant's Consultant," Dr. Falkenstein's business seminars have been presented coast to coast and attended by more than 50,000 people. She is the author of several other important publications, including Consulting for Fun and Profit, Don't Retire: Reformat!, and Starting Your Own Business. Her "Niche Doctor" and "Consulting to Professionals" columns have appeared in respected papers nationwide.
"About this title" may belong to another edition of this title.
- PublisherHarperbusiness
- Publication date1996
- ISBN 10 0887308015
- ISBN 13 9780887308017
- BindingPaperback
- Edition number1
- Number of pages304
- Rating
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Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out
Published by
HarperCollins Publishers
(1996)
ISBN 10: 0887308015
ISBN 13: 9780887308017
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Softcover
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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out
Published by
Harperbusiness
(1996)
ISBN 10: 0887308015
ISBN 13: 9780887308017
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Softcover
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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out
Published by
Harperbusiness
(1996)
ISBN 10: 0887308015
ISBN 13: 9780887308017
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Softcover
Quantity: 1
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Book Description Condition: Good. Good condition. A copy that has been read but remains intact. May contain markings such as bookplates, stamps, limited notes and highlighting, or a few light stains. Bundled media such as CDs, DVDs, floppy disks or access codes may not be included. Seller Inventory # Y14I-00864
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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out
Published by
Harperbusiness
(1996)
ISBN 10: 0887308015
ISBN 13: 9780887308017
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paperback
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Nichecraft : Using Your Specialness to Focus Your Business, Corner Your Market, and Make Customers Seek You Out
Published by
HarperCollins Publishers, New York, NY, U.S.A.
(1996)
ISBN 10: 0887308015
ISBN 13: 9780887308017
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Book Description Soft Cover. Condition: Good. Highlighting to ten pages, else text clean & bright; binding tight; very minor wear to covers; numbers written on title page. 283 pages. Illustrated. Seller Inventory # S37-006358
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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out
Published by
Harperbusiness
(1996)
ISBN 10: 0887308015
ISBN 13: 9780887308017
Used
Softcover
Quantity: 1
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Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 12-0887308015-G
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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out
Published by
Harperbusiness
(1996)
ISBN 10: 0887308015
ISBN 13: 9780887308017
Used
Softcover
Quantity: 1
Seller:
Rating
Book Description Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 6-0887308015-G
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Nichecraft: Using Your Specialness to Focus Your Business, Corner Your Market and Make Customers Seek You Out
Published by
Harperbusiness, New York, New York, U.S.A.
(1996)
ISBN 10: 0887308015
ISBN 13: 9780887308017
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Paperback
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Book Description Paperback. Condition: Fair. 282 pages. reasonable ex library. Seller Inventory # 4506n
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