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Political Campaign Craftsmanship (Professional's Guide to Campaigning for Public Office: With) - Softcover
Synopsis
Over one billion dollars are spent in presidential election years on an expensive art form: political campaigns. Many political observers believe that at least half that amount is wasted. But which half? Edward Schwartzman answers that question based upon experience gained in seventy-five campaigns. Political Campaign Craftsmanship treats both the art and science of campaigning, describing the procedures basic to modern professional campaigning. This practical guide to campaigns covers the entire process and gives specific strategies for every phase.
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- PublisherRoutledge
- Publication date1988
- ISBN 10 088738742X
- ISBN 13 9780887387425
- BindingPaperback
- Edition number3
- Number of pages368
- EditorMcDonald III
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Political Campaign Craftsmanship: A Professional's Guide to Campaigning for Public Office
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Taylor & Francis Inc, 1988
ISBN 10: 088738742X
ISBN 13: 9780887387425
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