Items related to Successful Marketing Strategy for High Tech Firms (Artech...
Successful Marketing Strategy for High Tech Firms (Artech House Professional Development and Technology Management Library) - Hardcover
Synopsis
Designed for marketing and general managers of high-tech companies, this work should also be useful as a text for students on management courses which focus on the marketing of high-tech products, goods and services.
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About the Author
Eric Viardot, Ph.D., is professor of marketing and management strategy at Group CERAM, France.
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