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Synopsis
This non-technical, comprehensive introduction to innovation and technology transfer shows how todays businesses need to innovate to be successful. Using a wide range of practical and international examples, the authors describe and evaluate the whole innovation process as it would affect a company or organization implementing a new product or service, from the initial identification of needs and opportunities, through the location and assessment of the technologies available, to the business and management aspects such as finance, marketing and intellectual property.
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Introduction to Innovation and Technology Transfer
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Artech House Publishers, 1995
ISBN 10: 0890068321
ISBN 13: 9780890068328
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Introduction to Innovation and Technology Transfer (Technology Management & Professional Development Library) [Hardcover] [Dec 31, 1995] Cooke, Ian Ernest and Mayes, Paul
Published by
Artech House Publishers, 1995
ISBN 10: 0890068321
ISBN 13: 9780890068328
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Introduction to Innovation and Technology Transfer
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Introduction to Innovation and Technology Transfer
Published by
Artech House Publishers, 1995
ISBN 10: 0890068321
ISBN 13: 9780890068328
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Introduction to Innovation and Technology Transfer
Published by
Artech House Publishers, 1995
ISBN 10: 0890068321
ISBN 13: 9780890068328
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