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Offers advice for all skill levels, discussing page design, typefaces, pictures, and evaluating the finished product
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Graham Davis is the former art director of Time Life International. He now runs his own studio and lives in the United Kingdom.From School Library Journal:
YA-With its extensive use of color and its annotated, full-page designs, this is a practical, dynamic, easy-to-use guide for anyone from fledgling desktop publisher to professional graphic artist. Davis presents excellent models for newsletters, stationery, brochures, and advertisements-his own creations as well as actual examples from around the world-with specifications so that they may be easily replicated. Each of these hands-on sections is then organized by three levels of expertise. For those with limited experience, there is a lengthy introduction that briefly reviews aesthetics and the basics of page design. Definitions of jargon, instructions on laying out a page, selecting typefaces and pictures, and evaluating the finished product are included. In addition, each example contains a client brief and the author's solution to the client's needs. If your budget permits the choice of only one book on the subject, this should be it.
Gretchen Portland, W.T. Woodson High School, Fairfax, VA
Copyright 1994 Reed Business Information, Inc.
"About this title" may belong to another edition of this title.
Book Description North Light Books, 1993. Hardcover. Condition: New. Seller Inventory # DADAX0891345078
Book Description Adams Media, 1993. Condition: New. book. Seller Inventory # M0891345078
Book Description Condition: New. New. Seller Inventory # STR-0891345078