Items related to The Interface of Marketing and Strategy (Strategy Management...

The Interface of Marketing and Strategy (Strategy Management Policy and Planning : A Multivolume Treatise, Vol 4) - Hardcover

Day, George; Weitz, Barton

 
9780892328093: The Interface of Marketing and Strategy (Strategy Management Policy and Planning : A Multivolume Treatise, Vol 4)

Synopsis

This text covers such topics as the structure and evolution of competitive markets, gaining and sustaining competitive advantage, and formulating strategy components.

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