This specific ISBN edition is currently not available.View all copies of this ISBN edition:
When it comes to marketing and internal auditing, chances are you don't envision the two departments as part of a collaborative effort for the good of the organization. Marketing is the pie in the sky service where creativity trumps controls every time. Internal audit is the down to earth activity where common sense drives the mitigation of risks.
The Marketing Strategy A Risk and Governance Guide to Building a Brand shows how these two opposites can work together to drive an organization s marketing success. Peter Scott and Mike Jacka, leading experts on social media compliance and coauthors of Auditing Social Media A Governance and Risk Guide, explain the difference between auditing marketing and auditing the marketing department. The key documents unique to marketing creative brief, brand standards manual, image standards, and media strategies that help guide operations. The role of brand management, creative services, and media, including social media, in achieving marketing strategies. The unique requirements of agency relationship management, how these support the overall operations, and where things might go wrong. Ways internal audit can review marketing activities to help ensure risks have been properly identified and appropriate controls have been established. What not only makes the practice of marketing a challenge but also the performance of an internal audit are the many ways to develop, implement, staff, and direct activities.
The Marketing Strategy contains practical information that any internal auditor needs to gain a better understanding of marketing.
"synopsis" may belong to another edition of this title.
Peter R. Scott, APR, is a senior level social media and public relations strategist, working with some of the world s largest and most respected brands and agencies. For more than 15 years, he has led numerous communications, marketing, and interactive media, including serving as the director of marketing and web operations for The Institute of Internal Auditors. J. Mike Jacka, CIA, CPCU, CLU, CPA, has worked in internal audit since 1983. He has been involved in all aspects of the profession, including developing fraud protocols and procedures, writing training curriculum and materials for a 200 person audit shop, and designing continuous audit techniques used to streamline field audit processes.
"About this title" may belong to another edition of this title.
Book Description The IIA Research Foundation, 2012. Hardcover. Condition: Good. Item may show signs of shelf wear. Pages may include limited notes and highlighting. May include supplemental or companion materials if applicable. Access codes may or may not work. Connecting readers since 1972. Customer service is our top priority. Seller Inventory # mon0001348048
Book Description The IIA Research Foundation. Hardcover. Condition: As New. An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. At ThriftBooks, our motto is: Read More, Spend Less. Seller Inventory # G089413728XI2N00
Book Description Condition: Good. Cover has some rubbing and edge wear. Access codes, CDs, and other accessories may not be included. All items ship Mon-Fri. Seller Inventory # 2Y6JCI000SEV