Synopsis
This is a book/template package including Lotus 1-2-3 programs for exercises and cases that expand and elaborate on the concepts of marketing management such as segmentation, positioning, marketing mix strategies, product/business portfolio strategies, diffusion and bidding models, experimentation and dynamic market analysis.
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MARKETING MANAGEMENT Analytical Exercises for Spreadsheet/With 3.5" Disk
Published by
Boyd & Fraser Pub Co, Boston, MA, U.S.A., 1993
ISBN 10: 0894262394
ISBN 13: 9780894262395
Used
Hardcover
Seller: The Reading Well Bookstore, Delaware, OH, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Condition: Near Fine. 2nd Edition. tall 8vo 9" - 10" tall; Textbook; 238 pages; Signed by Not signed; Near fine. Includes 3 1/2 inch disk never opened in plastic pak. No spine crease. Light bumping and rubbing. Pages are clean, unmarked, tight, bright. Seller Inventory # 5139
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Marketing Management: Analytic Exercises For Spreadsheets
Seller: Hubert Colau, LA BAZOCHE GOUET, France
Seller rating 2 out of 5 stars
Condition: fine. Broché état correct. 238 pages. 1993.PHOTOS SUR DEMANDE. Seller Inventory # HCP560HLW
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