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Bodian's Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling - Hardcover
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Book by Bodian, Nat G.
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Review
Hardly a month goes by without reading a column or quote from Nat Bodian dealing with book and journal marketing. In this new volume, Bodian, a thirty-year book marketing veteran, provides two books in one. First~ he gives us a glossary of publishing and marketing terms in which the definitions are succinct and to the point. Second, he provides a series of appendixes with lists of ideas for direct mail, exhibiting, and public relations. I'm -- From Independent Publisher
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Bodian's Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling
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Greenwood Press 10.1988., 1988
ISBN 10: 0897744543
ISBN 13: 9780897744546
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hardcover. Condition: Sehr gut. 447 Seiten 9780897744546 Wir verkaufen nur, was wir auch selbst lesen würden. Sprache: Englisch Gewicht in Gramm: 450. Seller Inventory # 165223
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Bodian*s Publishing Desk Reference: A Comprehensive Dictionary of Practices and Techniques for Book and Journal Marketing and Bookselling
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