Using Financial Information In Continuing Education: Accepted Methods And New Approaches (American Council on Education Oryx Press Series on Higher Education) - Hardcover

Matkin, Gary W.

Hardcover

ISBN 10: 0897749413 ISBN 13: 9780897749411

Publisher: Oryx Pr, 1997

Synopsis

Today's rapid changes in continuing education require that professionals in this field have a comprehensive understanding of the latest financial management principles in order to succeed. A strong financial management system can also play an integral role in supporting total quality management programs, as well as today's customer-centered and market-oriented management philosophies. Matkin describes the latest theories and methods of using financial information and relates them to continuing education through case studies and other special materials. He focuses on the difficult issues of evaluating the cost effectiveness of marketing efforts, handling overhead expenses, pricing courses and services, negotiating with faculty, and evaluating capital expenditures.

About this title

About the Author

GARY W. MATKIN is associate dean, University Extension, University of California at Berkeley. Dr. Matkin has consulted broadly on administrative policies affecting continuing higher education. He is also the author of Effective Budgeting in Continuing Education and Technology Transfer and the University. Dr. Matkin received his MBA and Ph.D. in higher education from the University of California at Berkeley.

Review

Essential for students and practitioners of continuing education as well as others responsible for planning and conducting courses and other educational programs for men and women. (CHOICE)

Edition details

• Publisher: Oryx Pr
• Publication date: 1997
• ISBN 10: 0897749413
• ISBN 13: 9780897749411
• Binding: Hardcover
• Language: English
• Number of pages: 336