Understanding the Census: A Guide for Marketers, Planners, Grant Writers and Other Data Users - Hardcover

Lavin, Michael R.

 
9780897749954: Understanding the Census: A Guide for Marketers, Planners, Grant Writers and Other Data Users

Synopsis

The decennial Census of Population and Housing contains an enormous amount of valuable information, but mining this information can be overwhelming. Michael R. Lavin has developed a practical, easy-to-use guide to this remarkable statistical resource. Designed as a textbook, a handbook, and a ready-reference tool, Understanding the Census is written in a user-friendly narrative style. It features a wealth of research tips, background information, and answers to frequently asked questions. The book's many appendixes also provide valuable support material and answer important questions about the census. This is a must-have resource for anyone seeking or using U.S. Census information.

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About the Author

MICHAEL R. LAVIN is Business Librarian at Lockwood Library, State University of New York (SUNY) at Buffalo. He has worked with census data for many years as a reference librarian, college instructor, consultant, and trainer, and he is an active participant in the Census Bureau's State Data Center program. Lavin is the recipient of the 1992 Business Reference Services Section/Gale Research Award for Excellence in Business Librarianship. He is the author of Business Information: How to Find It, How to Use It (Oryx Press, 1992), now in its second edition.

Reviews

Already hundreds of books, reports, and articles have been published about the 1990 census. It has also spawned the publication of specialized reference sources such as the title under review. Designed for use as a textbook and ready-reference tool, it helps researchers navigate the census. It succeeds on three levels. First, it explains census subject terminology and concepts in an understandable manner. Second, it assists census users in locating census data. Finally, it helps users with the increasingly diverse array of census products, including CD-ROMs and maps.

Understanding the Census is in four sections. Part 1 discusses census fundamentals, the uses of census data, and planning and conducting the 1990 census. This is followed by chapters that explore subject terminology and concepts, census geography, and the 1990 census questionnaire. Part 3 is chock-full of information on how to find and use census data. Such topics as rules affecting metropolitan and urbanized areas, congressional appointments, and using EXTRACT are covered in part 4. Reference librarians will be pleased to see that Lavin covers Internet resources and other electronic products in this final section. Appendixes include acronyms and initialisms used in the book, a list of 1990 metropolitan areas, a facsimile of the 1990 questionnaire, a list of data tables STF 1 and STF 3, and an extensive bibliography. A comprehensive index concludes the volume. Special features include 160 tables, more than half of which were created specifically for this book. A series of eye-catching and informative sidebars appear throughout every chapter: "New in '90," "Census Tips," and "Q & A."

The Bureau of the Census' own annual Census Catalog & Guide is a staple in most reference and government documents collections. Richard Barrett's Using the 1990 U.S. Census for Research (Sage, 1990) delves into the history of the census, the design of and problems with the 1990 census, and preparing data for analysis. Understanding the Census is the most detailed and accessible of these guides and is highly recommended for medium-size and large public libraries and for academic libraries of all sizes.

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Other Popular Editions of the Same Title

9780962958618: Understanding the Census: A Guide for Marketers, Planners, Grant Writers, and Other Data Users

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ISBN 10:  0962958611 ISBN 13:  9780962958618
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