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Leads & Conclusions (Elements of Article Writing) - Hardcover

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9780898796612: Leads & Conclusions (Elements of Article Writing)

Synopsis

Marshall J. Cook shows you how to grab readers, keep them reading, and make them remember your article. With his help, you'll learn to develop good leads for any article, seduce readers without resorting to misleading tricks, identify readers and meet their needs, use fiction techniques to increase dramatic impact without compromising the facts, work with multiple viewpoints, avoid cliches and muddy language, write cliff-hangers that will keep readers hungry for future installments of long articles, and frame stories with linked leads and conclusions.
Cook also takes you through the anatomy of a story and shows you how to create bridges between your lead, body and conclusion.
With his help, you'll learn to write openings that are more than catchy - they'll set the tone, establish the theme, and make your readers care. You'll learn to craft conclusions that surprise, delight and satisfy. And your words will resonate in your readers' minds long after they've finished your article.

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About the Author

Marshall J. Cook is an instructor at the University of Wisconsin.

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  • PublisherWriters Digest Books
  • Publication date1995
  • ISBN 10 089879661X
  • ISBN 13 9780898796612
  • BindingHardcover
  • Number of pages176
  • Rating
    • 3.67 out of 5 stars
      9 ratings by Goodreads

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Hardcover. Condition: Very Good. Leads and Conclusions (Elements of Article Writing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780898796612

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Hard Cover. Condition: Fine. No Jacket. First Edition. 166 pages. Book appears to have hardly been read and is in Fine condition throughout. How To Grab Readers By Writing A Great Article Opening, And How To Release Them With A Solid,satisfying Closing. Seller Inventory # 156681

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