Synopsis
Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing News
Media relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers.
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About the Author
FRED J. EVANS is Associate Dean of Fiscal Affairs at the School of Business and Economics, California State University, Los Angeles.
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Managing the Media (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 1987
ISBN 10: 0899301568
ISBN 13: 9780899301563
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Hardcover. Condition: new. Hardcover. Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing NewsMedia relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers. Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780899301563
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Managing the Media
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Managing the Media
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Managing the Media: Proactive Strategy for Better Business-Press Relations
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Managing the Media
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Condition: New. Num Pages: 189 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 394. . 1987. Hardback. . . . . Seller Inventory # V9780899301563
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Managing the Media: Proactive Strategy for Better Business-Press Relations
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Managing the Media
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Condition: New. Num Pages: 189 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 14. Weight in Grams: 394. . 1987. Hardback. . . . . Books ship from the US and Ireland. Seller Inventory # V9780899301563
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Managing the Media: Proactive Strategy for Better Business-Press Relations
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Managing the Media (Hardcover)
Published by
Bloomsbury Publishing Plc, Westport, 1987
ISBN 10: 0899301568
ISBN 13: 9780899301563
New
Hardcover
Seller: CitiRetail, Stevenage, United Kingdom
Seller rating 5 out of 5 stars
Hardcover. Condition: new. Hardcover. Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. Marketing NewsMedia relations is a hot topic on today's business agenda. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. Various strategies are developed and techniques that executives can use are explored. Many case examples are cited of campaigns waged by companies in diverse circumstances. It is based on a national survey of business executives of the Fortune 1,000 largest corporations and journalists from the nation's largest newspapers. Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relations to prevent biased treatment. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9780899301563
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Managing the Media
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Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Emphasizing the need for businesses to take a proactive approach to media relations, examines methods and techniques used by executives to develop successful press relations. This timely book advocates that business take a proactive approach to media relati. Seller Inventory # 447103211
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