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Synopsis
This book fills a gap in our knowledge of the practice of international marketing. The functions provided by international trade intermediaries (ITIs), on behalf of manufacturers unable or unwilling to assume them has been studied before. However, their evolution in the context of the challenging international environment, which is traced and analyzed here by Anne C. Perry, has not been previously addressed. New empirical data on ITIs and their survival strategies is reported, and a conceptual model of their evolution based on organization, marketing, and international-business theories is developed. This model represents a first major step toward a theory of international trade intermediation in the United States.
First, Perry introduces (1) the evolutionary model, which guided the field study of ITIs and formed the basis of the questionnaire and (2) a comprehensive conceptual framework that considers ITIs in terms of actors, their environment, their processes (activities), their structure (organization), and their function (contribution). The new business environment, its effects on ITIs, and their strategic adaptations are analyzed next. Changes in the products carried, the markets served, and the services provided by ITIs are investigated--while challenges to the U.S. industry of international trade intermediation are assessed. Successful and unsuccessful ITI strategies are contrasted to draw concrete implications for practitioners. Further implications for policymakers and researchers are also discussed.
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Book Description
Traces and analyzes the evolution of U.S. international trade intermediaries (ITIs) who perform a variety of functions essential to international trade on behalf of manufacturers unable or unwilling to assume them.
About the Author
ANNE C. PERRY is Associate Professor of International Business at The American University in Washington, D.C. Her major research interests are in the areas of international trade and service multinationals. Her articles have been published in the Journal of International Business Studies, Journal of Global Marketing, The European Journal of Marketing, and the International Marketing Review.
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- PublisherPraeger
- Publication date1992
- ISBN 10 0899307086
- ISBN 13 9780899307084
- BindingHardcover
- LanguageEnglish
- Number of pages200
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ISBN 13: 9780899307084
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Hardcover. Condition: new. Hardcover. This book fills a gap in our knowledge of the practice of international marketing. The functions provided by international trade intermediaries (ITIs), on behalf of manufacturers unable or unwilling to assume them has been studied before. However, their evolution in the context of the challenging international environment, which is traced and analyzed here by Anne C. Perry, has not been previously addressed. New empirical data on ITIs and their survival strategies is reported, and a conceptual model of their evolution based on organization, marketing, and international-business theories is developed. This model represents a first major step toward a theory of international trade intermediation in the United States.First, Perry introduces (1) the evolutionary model, which guided the field study of ITIs and formed the basis of the questionnaire and (2) a comprehensive conceptual framework that considers ITIs in terms of actors, their environment, their processes (activities), their structure (organization), and their function (contribution). The new business environment, its effects on ITIs, and their strategic adaptations are analyzed next. Changes in the products carried, the markets served, and the services provided by ITIs are investigated--while challenges to the U.S. industry of international trade intermediation are assessed. Successful and unsuccessful ITI strategies are contrasted to draw concrete implications for practitioners. Further implications for policymakers and researchers are also discussed. Traces the evolution of international trade intermediaries in the context of the international environment. New empirical data on ITIs and their survival strategies is reported, and a conceptual model of international-business theories is developed. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780899307084
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