In Defense of Advertising: Arguments from Reason, Ethical Egoism, and Laissez-Faire Capitalism - Hardcover

Kirkpatrick, Jerry

Hardcover

ISBN 10: 0899308554 ISBN 13: 9780899308555

Publisher: Quorum Books, 1994

Synopsis

A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It presents the foundations of advertising to be reason, ethical egoism, and laissez-faire capitalism, and its theme is that the so-called social and economic criticisms of advertising are false because they are based on an unrealistic philosophic and economic world view. The author defends advertising because it appeals to the self-interest of consumers and promotes profit-making gains for capitalists.

About this title

About the Author

Jerry Kirkpatrick is professor emeritus of international business and marketing at California State Polytechnic University, Pomona (Cal Poly Pomona), and is author of Independent Judgment and Introspection and Montessori, Dewey, and Capitalism. Inspired in high school to think about fundamental ideas, Kirkpatrick studied philosophy as an undergraduate before pursuing his advanced degrees. He now writes a monthly blog at jerrykirkpatrick.blogspot.com, discussing, among other topics, epistemology and psychology. See his books' website at books.jkirkpatrick.net. In Defense in Advertising has been translated into Portuguese as Em Defesa da Propaganda and is available on Amazon.com.

Edition details

• Publisher: Quorum Books
• Publication date: 1994
• Language: English
• ISBN 10: 0899308554
• ISBN 13: 9780899308555
• Binding: Hardcover
• Number of pages: 186