Alumni Relations: A Newcomer's Guide to Success, 2nd edition

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9780899644257: Alumni Relations: A Newcomer's Guide to Success, 2nd edition

Newcomers to alumni relations have been relying on John Feudo's Alumni Relations: A Newcomer's Guide to Success since the first edition appeared in 1999. Now, a thoroughly revised and updated edition is available. Drawing upon the expertise and collective wisdom of more than 30 experts in the field, this second edition of Feudo's classic book (and a CASE best seller) is a must-have for professionals new to the world of alumni relations. Alumni Relations offers an overview of the many aspects of the field and is filled with practical advice on a variety of topics, including: Managing volunteers Capitalizing on campaigns Building a relationship with athletics Strategic planning Budgeting Young alumni programming Clubs and chapters Homecomings Reunions Career services Lifelong learning Dues Affinity groups Marketing and merchandising International programming Small shops Benchmarking You'll turn to this handbook again and again for winning ideas that really work.

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John A. Feudo
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