This work explains how the traditional retail environment is evolving giving customers the opportunity to serve themselves. Whether it's self-serve at supermarkets, e-ticketing from kiosks or videos from vending machines, the benefits are queue reduction, cost and convenience. It looks at the way this new form of retailing works; customer service is no longer a smile, it's providing a tangible benefit such as loyalty schemes, and spells out the risks including fraud.
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