The Professional Caterer's Handbook: How to Open and Operate a Financially Successful Catering Business (with CD-ROM) - Hardcover

Lora Arduser; Douglas Robert Brown

Hardcover

ISBN 10: 0910627606 ISBN 13: 9780910627603

Publisher: Atlantic Publishing Company, 2006

Synopsis

Do you need a comprehensive book on how to plan, start and operate a successful catering operation? This is it--an extensive, detailed manual that shows you step by step how to set up, operate and manage a financially successful catering business. No component is left out of this encyclopedic new book explaining the risky but potentially highly rewarding business of catering.

Whether your catering operation is on-premise, off-premise, mobile, inside a hotel, part of a restaurant, or from your own home kitchen you will find this book very useful. You will learn the fundamentals: profitable menu planning, successful kitchen management, equipment layout and planning, and food safety and HACCP.

The employee and management chapters deal with how to hire and keep a qualified professional staff, manage and train employees, and report tips properly in accordance with the latest IRS requirements. The financial chapters focus on basic cost-control systems, accounting and bookkeeping procedures, auditing, successful budgeting and profit planning. You'll also master public relations and publicity, learn low-cost internal marketing ideas, and discover low-and no-cost ways to satisfy customers.

One section of the book is devoted to home-based catering entrepreneurs. With low startup costs and overhead, a home-based catering business can be an ideal do-it-yourself part-or full-time business. Another section is for restaurateurs that wish to add catering to their restaurant operation.

A successful restaurant's bottom line could be greatly enhanced by instituting catering functions in slow hours or down time. For example, many restaurants are closed on Saturday afternoons, so this would be an ideal time to create a profit by catering a wedding. This book is also ideal for professionals in the catering industries, as well as newcomers who may be looking for answers to cost containment and training issues. There are literally hundreds of innovative ways demonstrated to streamline. The companion CD-ROM is included with the print version of this book; however is not available for download with the electronic version.  It may be obtained separately by contacting Atlantic Publishing Group at sales@atlantic-pub.com

Atlantic Publishing is a small, independent publishing company based in Ocala, Florida. Founded over twenty years ago in the company president’s garage, Atlantic Publishing has grown to become a renowned resource for non-fiction books. Today, over 450 titles are in print covering subjects such as small business, healthy living, management, finance, careers, and real estate. Atlantic Publishing prides itself on producing award winning, high-quality manuals that give readers up-to-date, pertinent information, real-world examples, and case studies with expert advice.  Every book has resources, contact information, and web sites of the products or companies discussed.

About this title

About the Author:

Douglas R. Brown is a best selling author and publisher of computer software and books specific to the food service industry. His extensive background and years of service in the food service industry provides the practical insight into the business so desperately needed in the highly volatile food service industry.

Review:

"The most comprehensive catering publication I have ever seen. Valuable reading for even the seasoned caterer!" -- Mary Crafts, Owner / Senior Event Planner, Culinary Crafts

"This leaves no possibility unexplored. If catering is an art, assimilating this book will make a Picasso out of you." -- Wahid Fakhir, Wahid.Fakhir@peabodyorlando.com

"The most comprehensive catering publication I have ever seen. Valuable reading for even the seasoned caterer!" -- Mary Crafts, Owner / Senior Event Planner, Culinary Crafts

"This leaves no possibility unexplored. If catering is an art, assimilating this book will make a Picasso out of you." --Wahid Fakhir, Wahid.Fakhir@peabodyorlando.com

ForeWord Magazine's Book of the Year Awards Reference - Gold; Business Winner - Eric Hoffer Awards 2007 --Book Awards

About this edition

• Publisher: Atlantic Publishing Company
• Publication date: 2006
• ISBN 10: 0910627606
• ISBN 13: 9780910627603
• Binding: Hardcover
• Number of pages: 624