Business Statistics on the Web: Find Them Fast―At Little or No Cost

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9780910965651: Business Statistics on the Web: Find Them Fast―At Little or No Cost
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"Statistics are a critical component of business and marketing plans, press releases, surveys, economic analyses, presentations, proposals, and more¨yet good statistics are notoriously hard to find. This practical guide shows researchers how to tap the Internet for statistics about companies, markets, and industries; how to organize and present statistics; and how to evaluate them for reliability. Organized by topic and by country/region, this helpful reference shows Internet researchers how to zero in on desired information and to evaluate statistics found on the web. Also included are dozens of extended and short case studies describing the ins and outs of searching for specific numbers and maneuvering around obstacles to locating data."

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About the Author:

Paula Berinstein is the cofounder and executive vice president of product strategy of Paula Hollywood, Inc., a software company specializing in 3D character animation products. She is the author of Making Space Happen, The Statistical Handbook on Technology, Finding Statistics Online, Alternative Energy, Finding Images Online, and Communicating with Library Users. She lives in Los Angeles.

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