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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers - Softcover
Synopsis
In failing to provide visitors with great information content, most of today's Web sites are missing a golden opportunity to create loyal customers-and leaving a fortune in new and repeat business on the table. According to Web marketing expert David Meerman Scott, too many marketers focus on style over substance. While a site may win awards for graphic design, Scott demonstrates that the key to Web marketing success is compelling content, delivered in new and surprising ways. In Cashing in with Content, he interviews 20 of today's most innovative Web marketers, sharing their secrets for using content to turn browsers into buyers, to encourage repeat business, and to unleash the amazing power of viral marketing. The book features a diverse range of content-savvy organizations from the worlds of e-commerce, business to- business, and government/not-for-profit, including the Wall Street Journal Online, CARE USA, Kenyon College, Alcoa, Tourism Toronto, Weyerhaeuser, Booz Allen Hamilton, and United Parcel Service.
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About the Author
David Meerman Scott is a writer, consultant, conference speaker and seminar leader specializing in using online content to market and sell products and services to demanding customers worldwide.
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Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Published by
Information Today, Incorporated, 2005
ISBN 10: 0910965714
ISBN 13: 9780910965712
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 9699106-6
Quantity: 1 available
Stock Image
Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Published by
Information Today, Incorporated, 2005
ISBN 10: 0910965714
ISBN 13: 9780910965712
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP102690089
Quantity: 1 available
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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 0.5. Seller Inventory # G0910965714I4N00
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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Signed Copy . Signed/Inscribed by author on half title page. Seller Inventory # SB10M-00793
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Cashing in with Content : How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Published by
Information Today, Incorporated, 2005
ISBN 10: 0910965714
ISBN 13: 9780910965712
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # 4848316-75
Quantity: 1 available
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Cashing In With Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers
Seller: BennettBooksLtd, North Las Vegas, NV, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0910965714
Quantity: 1 available