Gretna 1973 first edition Pelican. ISBN 0-911116-69-9.264p. "Hadacol was the magic elixir of the 1950s: the travelling road show was the Hadacol Caravan, courtesy of Dudley Le Blanc, self-styled Cajun politican, businessman, medicine man and promoter extraordinary."(jacket). Hardcover. Octavo, cloth. Fine in Good plus DJ, price clipped. Not a modern reprint.
"synopsis" may belong to another edition of this title.
He was the most extraordinary politician, businessman, medicine man, and promoter imaginable. Coozan Dudley LeBlanc traces the life of this singular Cajun entrepreneur who, almost singlehandedly, revolutionized American product advertising. He spent millions to promote Hadacol, his alcohol-saturated, vitamin-mineral patent medicine.
With heavy advertising, contests, and the Hadacol caravan-- a traveling road show featuring a dazzling cast of Hollywood stars, beauty queens, and circus antics-- LeBlanc parlayed his elixir into an amazing overnight success. America had never seen anything like it.
But before the 1950s Hadacol phenomenon, LeBlanc had made his mark in the hurly-burly politics of his native Louisiana. As a state legislator, he had championed a steady stream of legislation to increase benefits to the poor and aged. Bold, flashy, and determined, he frequently clashed with the Louisiana Kingfish, Huey Long, in a power struggle that ended only with Long's assassination.
Floyd Martin Clay conducted a considerable amount of research to produce his biography of Dudley J. LeBlanc. Mr. Clay initiated the book while LeBlanc was still alive and active, and this enabled him to produce an accurate and incisive biography.
"About this title" may belong to another edition of this title.
Shipping:
FREE
Within U.S.A.
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Hardcover. Condition: Good. No Jacket. Dust jacket missing. Shelf and handling wear to cover and binding, with general signs of previous use. Minor wear on the boards. Foxing on the edges. Text is clear of markings and notations. Secure packaging for safe delivery. 1.35. Seller Inventory # 1764226102
Quantity: 1 available
Seller: ThriftBooksVintage, Tukwila, WA, U.S.A.
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Dust jacket in very good condition. Minor shelf and handling wear, overall a clean solid copy with minimal signs of use. An excellent copy, gently worn; Pages free of markings; Jacket housed in protective mylar; Secure packaging for safe delivery. 1.35. Seller Inventory # 1658881088
Quantity: 1 available