Items related to Book Fairs: An Exhibiting Guide for Publishers
Synopsis
Book Fairs Sell Books
Book fairs provide publishers with an opportunity to meet the buying public in a most economical way. Buyers, be they from stores or the ultimate reader, are there to buy, they come in large quantities and they come to you. In addition to selling books, you can learn more about the book industry, marketing and current industry trends in two days at a book fair--if you are prepared--than you could in a year of intense study. But how does one prepare?
Dan Poynter's Book Fairs, An Exhibiting Guide for Publishers provides everything you need to successfully select, arrange and operate a booth at a book fair. It is full of inside tips on how to work a fair to your maximum advantage whether you are staffing a booth or working the floor.
Book Fairs provides criteria for selecting fairs appropriate to your books; deciding on booth locations; a comparison of building, buying and renting displays; guidelines for designing the booth; descriptions of unique sign making techniques; reasons for give-away items; explanations of several sales approaches; a discussion of costs; tips on effective booth management; an outline of the pros and cons of exhibiting services; how to visit the other booths and much, much more. Like all of Dan's books, there are lots of details, inside information, checklists and sources. The appendix provides addresses for the fairs, suppliers of displays and materials, reference books, magazines, associations, and consultants.
"synopsis" may belong to another edition of this title.
From the Publisher
Secrets of Exhibiting Revealed
Exhibitors spend a lot of time and money preparing for, and working, the BEA and other book fairs. Some return home with lots of book orders and a new insight on the industry; all return home tired. Book fairs can be both fun and profitable--if you are prepared. But, how does one prepare?
Book Fairs is absolutely the last word on publishing trade shows. It should be required reading for first-time exhibitors while it is a valuable reminder/checklist for the seasoned veteran. This book is so good, parts of it were extracted for reprint in Publishers Weekly.
From the Author
Dan Poynter, DanPoynter@ParaPublishing.com
Book fairs are fascinating, lucrative and fun. Join me and I will show you how to make the most of them.
"About this title" may belong to another edition of this title.
- PublisherUNKNO
- Publication date1985
- ISBN 10 0915516438
- ISBN 13 9780915516438
- BindingPaperback
- Number of pages95
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Book Fairs: An Exhibiting Guide for Publishers
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Seller Inventory # S_382721276
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Book Fairs: An Exhibiting Guide for Publishers
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Para Pub, Santa Barbara, CA, 1986
ISBN 10: 0915516438
ISBN 13: 9780915516438
Used
Paperback
Seller: Wickham Books South, NAPLES, FL, U.S.A.
Seller rating 4 out of 5 stars
Paperback. Condition: Good. Dust Jacket Condition: Very Good. Number penned inside front cover, small amount of underlining; Paperback. Appendix ; 8vo (8.4 X 5.3 X 0.3 inches); 95 pages. Seller Inventory # 54009
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BOOK FAIRS, An Exhibiting Guide for Publishers.a short course and source book
Published by
Para Pub, Santa Barbara, CA, 1985
ISBN 10: 0915516438
ISBN 13: 9780915516438
Used
Paperback
Seller: WONDERFUL BOOKS BY MAIL, Durham-CA, CA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. Fourth Ed,4th; revised ed. VERY GOOD CONDITION,clean, solid, bright; whtie spine & cover titles on dark brown paper covers.books displayed cover art ; 95 pages; >Book Fairs provides criteria for selecting fairs appropriate to your books; deciding on booth locations; a comparison of building, buying and renting displays; guidelines for designing the booth; descriptions of unique sign making techniques; reasons for give-away items; explanations of several sales approaches; a discussion of costs; tips on effective booth management; an outline of the pros and cons of exhibiting services; how to visit the other booths and much, much more. Seller Inventory # 122181
Quantity: 1 available
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Book Fairs: An Exhibiting Guide for Publishers, A Short-Course and Source Book (4th edition, Completely Revised)
Seller: Diatrope Books, Berkeley, CA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Like New. Unmarked. 96p. Measures 5.5x7.5 inches. Covers criteria for selecting fairs appropriate to your books; deciding on booth locations; a comparison of building, buying and renting displays; guidelines for designing the booth; descriptions of unique sign making techniques; reasons for give-away items; checklists; and more. Seller Inventory # 32855
Quantity: 1 available