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The years since its publication in 1991 have proven this book's central thesis--that our digitized, technological culture is controlled by five principles of language and reality that were first enunciated during the fifth century BCE in the city-states of Greece as the basis of the art of rhetoric:
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When I set out to write this book in 1990, I intended to investigate "sophistication" as an organizing concept of culture that accounted for the flowering of the Greek Enlightenment in the fifth century BCE and the emergence of the mass-communicating, technology-driven world culture of the late 20th century. In the process, I ended up revealing the central paradox of both ages: on one hand, sophistication makes possible great material wealth and profound individual enrichment by emphasizing novelty, criticism, and reorganization. On the other hand, it undercuts the very basis of community and fellowship by imperiling stability, common values, and traditional beliefs. Now, well into the second decade of the 21st century, we are only just beginning to appreciate the costs and consequences of our paradoxical sophistication. Anyone interested in exploring further the nature, scope, and impact of the developments discussed in this book might consult the collection of essays on rhetoric by Richard McKeon I edited and introduced, Rhetoric: Essays in Invention & Discovery, available on Amazon. And the truly adventurous reader will find these themes amplified and explored at greater length in Ghost Writ: The Desert Wells Dialogues of Gilmartin Jacobsen, written for private circulation and available at Lulu. com and ghostwrit. net.About the Author:
Mark Backman spent over 30 years working as a strategic communicator with executives in technology, wealth management, law, insurance, public affairs, healthcare, and government. He edited and introduced a collection of essays on rhetoric by Richard McKeon, Rhetoric: Essays in Invention & Discovery. And he's written and privately circulated Ghost Writ: The Desert Wells Dialogues of Gilmartin Jacobsen.
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Book Description Ox Bow Pr, 1991. Hardcover. Condition: New. Seller Inventory # DADAX0918024919
Book Description Ox Bow Pr, 1991. Condition: New. book. Seller Inventory # M0918024919
Book Description Ox Bow Pr, 1991. Hardcover. Condition: New. Ships with Tracking Number! INTERNATIONAL WORLDWIDE Shipping available. Buy with confidence, excellent customer service!. Seller Inventory # 0918024919n
Book Description Condition: New. New. Seller Inventory # STR-0918024919