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Synopsis
8vo. Light bump to spine end. Dw has wear and small tears to extremities.
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Reviews
The most common method of targeting marketing campaigns is by using population statistics (demographics) or lifestyle information (psychographics). The purpose of this book is to present businesspeople, especially those with little formal training in marketing, with demographic and psychographic data and organize it in such a way that so they can be apply it to their own businesses. This is one of the few books that serves two masters and yet serves them both well. It is a how-to manual with the first four chapters delineating the nature and scope of demographic and lifestyle information. Subsequent chapters are sourcebook-oriented, organizing data on major trends including working women, the aging populace, and the growing Hispanic market into workable modules. Simply and effectively written, this volume is highly recommended for marketing collections.
- Gene R. Laczniak, Marquette Univ., Milwaukee
Copyright 1990 Reed Business Information, Inc.
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By the Numbers, Using Demographics and Psychographics for Business Growth
Published by
Bonus books, Chicago, 1990,, 1990
ISBN 10: 0929387457
ISBN 13: 9780929387451
Used
Hardcover
Seller: Virginia Martin, aka bookwitch, Concord, CA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Very Good. Near fine octavo in VG dj. 289 pp. including index. 2nd printing. Once marketers know who demographically their target individuals or groups are they need to understand psychographically what makes one individual o r group act the same as or differently from another. This is what this book is about. Book. Seller Inventory # 8752
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By the Numbers : Using Demographics and Psychographics for Business Growth in the 90's
Published by
Bonus Books, Incorporated, 1990
ISBN 10: 0929387457
ISBN 13: 9780929387451
Used
Hardcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 38556904-6
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By the Numbers: Using Demographics and Psychographics for Business Growth in the '90s
Published by
Bonus Books, Chicago, Illinois, U.S.A., 1990
ISBN 10: 0929387457
ISBN 13: 9780929387451
Used
Hardcover
Seller: Victoria Bookshop, BERE ALSTON, DEVON, United Kingdom
Seller rating 3 out of 5 stars
Hardcover. Condition: Very Good. Dust Jacket Condition: Good. First. 8vo. Light bump to spine end. Dw has wear and small tears to extremities. Book. Seller Inventory # 500001463
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By the numbers: Using demographics and psychographics for business growth in the '90s
Seller: The Book Spot, Sioux Falls, MN, U.S.A.
Seller rating 4 out of 5 stars
Hardcover. Seller Inventory # Abebooks198280