Software Product Management Essentials - Softcover

Dver, Alyssa S.

Softcover

ISBN 10: 0929652010 ISBN 13: 9780929652016

Publisher: Meghan Kiffer Pr, 2003

Synopsis

In an economy where efficiency and delivery are key, Software Product Management Essentials is required reading for any software product manager. Software Product Management Essentials is a hands-on guide to help new product managers sift through the numerous tasks and responsibilities involved in this pinnacle job. The book is loaded with tips and example best practices to help even experienced product managers optimize their time and effectiveness. The book focuses on the unique challenges of being a Product Manager in a small to mid-sized software company. It provides a framework for the role of the Product Manager in an environment where there are few resources available to help in tackling the many things needed for a quality, on-time delivery of software. Whether you are already a Product Manager or considering a new career in product management, Software Product Management Essentials details a day-in-the-life experience of a PM with both the glory and challenges one faces in this role. Engineers, marketing personnel, quality assurance teams, technical writers, and anyone involved in the product delivery process will find this book extremely useful right away in optimizing the day-to-day interactions across a smaller software organization.

Emphasizing that code is only part of the overall software product, Software Product Management Essentials stresses the importance of championing a product. Critical topics covered in the book include the product delivery process, beta testing, launching a software product, and software pricing. An entire chapter is dedicated to the issues of expanding the business internationally and the issues a Product Manager must consider before and during expansion. Numerous templates are provided to fast track the Product Manager's work including a sample non-disclosure agreement, product delivery checklist, and beta test agreement and summary.

About this title

About the Author

Alyssa Dver is Vice President and Chief Marketing Officer of SEDONA Corporation where she is responsible for Business Development, Marketing, Product Management and Customer Care. Prior to joining SEDONA, Dver was the founder of Lead Factory Inc., a Web-based lead management solution, where she conceptualized and led the company to develop a patent- pending product. She has executive management experience with start- ups, as well as with large companies, including Empresa Inc., CenterLine Software, Cincom Systems and Digital Equipment Corporation. She has held positions with worldwide responsibilities, based domestically as well as overseas.

Ms. Dver also writes special sections for BusinessWeek on topics including the Real Time Enterprise (RTE) and Customer Relationship Management (CRM). She has been published in several journals including ABA Bank Marketing, CRMCommunity.com, AFP Exchange, CUNA Magazine and Sales- Advertising-Marketing (SAM) Magazine. She is frequently quoted in the media and is a requested speaker at trade conferences, professional associations, business schools and customer events and has been featured on American Airlines’ in-flight audio program.

Dver teaches software Product Management and related topics at Boston-area business schools and she provides business consulting to small and mid-sized companies. Ms. Dver graduated from the Wharton School, University of Pennsylvania with a major in Marketing.

From the Inside Flap

This book provides the new product manager several dozen tools and charts that they need to get them started. For experienced product managers, Dver offers some very interesting perspectives on processes that they might not have thought through completely. The style of the book is written as a good mentor, providing do's and don't within the context of each task definition. If you only have room for a few professional books, Software Product Management Essentials would be one to have on the shelf.
--Therese Padilla, Co-founder
Association of International Product Marketing and Management (AIPMM)

Product management professionals spend many years refining their craft and sharpening the tools of their trade. Software Product Management Essentials' emphasis on the importance of understanding key processes and the use of practical tools provides an essential head start for the on-time delivery of quality software products.
--Michael J. Salerno, President
Boston Product Management Association

Software Product Management Essentials is unique in its focus on survival techniques for product managers at small- to mid-sized companies. As an added bonus, Alyssa Dver has not been afraid to demystify what it takes to be a successful international product manager. It is essential reading for any new product manager with international responsibilities.
--Rebecca Ray, Global Business Editor
The Localization Industry Standards Association (LISA)

A solid treatise on product management techniques and practices, the majority of which are applicable well beyond just software product management. This is a good reference book for product managers in any type of business to read and keep on their bookshelves.
--Bill Ausura, NPDP, President of the NY/NJ Chapter
Product Development and Management Association
Former Director of Product Management and Product Marketing Practices, Lucent Technologies

The perfect primer for the newbie, the required reference resource for the pro -- if you're a product manager, you must have this book.
--Cliff Conneighton, Chairman
Marketing Roundtable
Author, Venture Management Handbook

This book gets right to the point in helping product managers of smaller software companies understand what they need to do, when they need to do it, and how, to get their jobs done. It also lays the foundation for their professional development as they enable their companies to achieve marketplace success.
--Steven Haines, Founder and President
Sequent Learning Networks

The job of product management often appears overwhelming. Alyssa Dver's book helps the new product manager know where to begin and gives specific tools to make the new product manager productive quickly. Designed for small to mid-sized companies, Dver introduces the broad scope of product management in an easily readable format. The book also provides the most commonly used templates so that readers will not have to "reinvent the wheel." Software Product Management Essentials is filled with practical advice from an author who has clearly succeeded in the job.
--Steve Johnson
Pragmatic Marketing

This book very nicely bridges the gap between the important principles of product management and the very essential day-to-day tasks that practicing software product managers must accomplish.
--Shimon Shmueli, President
Washington DC Chapter of PDMA

In a crucial business and technical area such as Product Management, it is imperative that there are quality resources such as the book, Software Product Management Essentials. The book is an easy to read, hands-on look at the activities involved in being a successful product manager. Readers will truly appreciate the wisdom in the book to help make them efficient and effective. This is a must-read for any software product manager, new and old, who wants to ensure that they are doing the best possible job.
--Jacques Murphy, Editor
Product Management Challenges newsletter

While there are few things as uncommon as common sense, one of those is insight. Dver's work delivers both. Steeped in insight that can only be gained from the fire of front-line experience, Software Product Management Essentials belongs on the desk of everyone whose success depends on delivering software products with quality, efficiency and effectiveness.
--Peter Fingar, Author
The Death of 'E' and the Birth of the Real New Economy

Alyssa Dver's new book, Software Product Management Essentials, is a long-overdue compendium on one of the most important and misunderstood functions within any technology company. When JTBN adds Special Interest Groups (SIGs) this should be required reading for everyone regardless of functional area. Colleges should take note and offer a course based on this.
--Barbara Finer
Founder HTMP, Executive Committee
Jewish Technology Business Network

Having been a CEO for many years at small and mid-sized software companies, I wish I could have provided to all my Product Managers such a source of information. Software Product Management Essentials provides an excellent set of processes, templates, and insights into the many aspects of product management. It will be a life saver for new Product Managers and even veteran Product Managers will find many helpful hints to make them more productive and effective.
--Marco A. Emrich, CEO & President
SEDONA Corporation

Dver makes it abundantly clear to her target readers that the path to market leadership begins with product management. The book gives product managers a great perspective on the persona, skills, and bandwidth required to keep the product management function in a leadership position within the organization.
--John Mansour, President
ZIGZAG Marketing

Edition details

• Publisher: Meghan Kiffer Pr
• Publication date: 2003
• Language: English
• ISBN 10: 0929652010
• ISBN 13: 9780929652016
• Binding: Paperback
• Number of pages: 200