Idea Industry: How to Crack the Advertising Career Code - Softcover

Robbs, Brett; Morrison, Deborah

  • 4.15 out of 5 stars
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9780929837338: Idea Industry: How to Crack the Advertising Career Code
Softcover
ISBN 10: 0929837339 ISBN 13: 9780929837338
Publisher: One Club for Art & Copy, 2008

Synopsis


You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does what at an ad agency? Idea Industry: How to Crack the Advertising Career Codes is the first book that breaks it all down and explains what everyone does, which job might be the right fit for you and how you can get that job. We cover the major areas in six straightforward chapters-creative, production, account management, account planning, media and digital media. Through interviews with people working at the best agencies and first person accounts, this book explains what you can expect and what you'll need to know before you even start looking for that dream job. With four-color photos throughout, Idea Industry promises to be the best career guide for anyone interested in the advertising industry.

"synopsis" may belong to another edition of this title.

About the Author

Brett Robbs (Boulder, CO) is an associate professor of advertising in the School of Journalism and Mass Communication at the University of Colorado at Boulder. He has more than 20 years of advertising experience, and his work has been honored by the ANDYS, the EFFIES, Communication Arts, the New York Art Director's Club and the London International Advertising Awards.

"About this title" may belong to another edition of this title.

Publisher
One Club for Art & Copy
Publication date
2008
Language
English
ISBN 10 
0929837339
ISBN 13 
9780929837338
Binding
Paperback
Number of pages
240
Rating
  • 4.15 out of 5 stars
    20 ratings by Goodreads