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Synopsis
Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or.
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About the Author
Rebecca Piirto is an award-winning journalist and author specializing in business and economics, with articles appearing in numerous national magazines and newspapers. She is the co-author with Peter Francese of "Capturing Customers: How to Target the Hottest Markets of the '90s". She has also worked as a writer, producer, and anchorwoman for broadcast news in Miami, Florida.
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- PublisherAmer Demographics Books
- Publication date1991
- ISBN 10 093688908X
- ISBN 13 9780936889085
- BindingHardcover
- Edition number1
- Number of pages266
- Rating
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Beyond Mind Games : The Marketing Power of Psychographics
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Beyond Mind Games: The Marketing Power of Psychographics
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Beyond Mind Games: The Marketing Power of Psychographics
Published by
Amer Demographics Books, 1991
ISBN 10: 093688908X
ISBN 13: 9780936889085
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Beyond Mind Games: The Marketing Power of Psychographics
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ISBN 10: 093688908X
ISBN 13: 9780936889085
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Beyond Mind Games: The Marketing Power of Psychographics
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ISBN 10: 093688908X
ISBN 13: 9780936889085
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Hardcover. Condition: Good. First Edition. Explains how market researchers now look beyond the demographics of a target audience in an effort to discover what goes on in consumers' minds, and makes both the successes and failures of this form of research accessible to non-statisticians. Includes anecdoted examples of applied psychographic research. Annotation copyright Book News, Inc. Portland, Or. Seller Inventory # SONG093688908X
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Beyond Mind Games: The Marketing Power of Psychographics
Published by
Amer Demographics Books, 1991
ISBN 10: 093688908X
ISBN 13: 9780936889085
Used
Hardcover
Seller: Irish Booksellers, Portland, ME, U.S.A.
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Condition: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Seller Inventory # 093688908X-R
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