Items related to Insider's Guide to Demographic Know-How: Everything...

Insider's Guide to Demographic Know-How: Everything You Need to Find, Analyze, and Use Information About Your Customers (MARKETING KNOW-HOW) - Hardcover

Crispell, Diane

 
9780936889245: Insider's Guide to Demographic Know-How: Everything You Need to Find, Analyze, and Use Information About Your Customers (MARKETING KNOW-HOW)

Synopsis

This book is an entry level guide to finding and analyzing demographic data about your customers. Learn how to ask the right questions and how to manipulate the answers when you find them. With tips on how to use census data, population pyramids, and GIS technology- this sourcebook is for anyone performing market research.

"synopsis" may belong to another edition of this title.