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Insider's Guide to Demographic Know-How: Everything You Need to Find, Analyze, and Use Information About Your Customers (MARKETING KNOW-HOW) - Hardcover

 
9780936889245: Insider's Guide to Demographic Know-How: Everything You Need to Find, Analyze, and Use Information About Your Customers (MARKETING KNOW-HOW)

Synopsis

This book is an entry level guide to finding and analyzing demographic data about your customers. Learn how to ask the right questions and how to manipulate the answers when you find them. With tips on how to use census data, population pyramids, and GIS technology- this sourcebook is for anyone performing market research.

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  • PublisherAmer Demographics Books
  • Publication date1993
  • ISBN 10 0936889241
  • ISBN 13 9780936889245
  • BindingHardcover
  • Number of pages303

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ISBN 10: 0936889241 ISBN 13: 9780936889245
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