This specific ISBN edition is currently not available.View all copies of this ISBN edition:
From inside the Census Bureau to specialized market-research firms, from the National Center for Health Statistics to focus-group specialists, and from national demographic data to neighborhood data, all of the legwork has been done for you. This book will save you time and money. With over 700 sources of marketing tools and information, this handbook features: * key contacts at private, government, and nonprofit information agencies * explanations of products and services * providers of international marketing data * database-marketing, desktop-mapping, GIS, online-retrieval, and other * information technology sources * providers of direct-mail lists and * telemarketing services * business-to-business marketing tools and information sources * focus-group and survey-research * specialists
The Best Marketing Tools
When should you use focus groups? What makes a good customer database? How do you measure market potential? Get expert advice on state-of-the-art marketing techniques including: * cluster analysis * database marketing * focus-group research * geodemographic analysis * market research and measurement
All of the source listings in Marketing Know-How have been updated with current phone numbers, addresses, and contact information.
Who to call when you need information about: African Americans Asian Americans Automotive industry Baby boomers Billboard marketing Book readership Canadian consumers Consumer spending Cost of living Crime Education Elections Entertainment Environmental issues Financial services Fitness and sports Gay and lesbian markets Health care Hispanics Immigration International marketing Mailing lists Mature consumers Religion Telecommunications Travel and tourism Utilities Women Youth markets
"synopsis" may belong to another edition of this title.
Book Description Amer Demographics Books. Hardcover. Condition: New. 093688942X Brand New Never Used, choose expedited shipping if you need it quick. Seller Inventory # SKK6404
Book Description Amer Demographics Books, 1998. Condition: New. book. Seller Inventory # M093688942X
Book Description Amer Demographics Books, 1998. Hardcover. Condition: New. Rev Sub. Seller Inventory # DADAX093688942X