The Mac is Not a Typewriter: A Style Manual for Creating Professional-Level Type on Your Macintosh - Softcover
Synopsis
One of the most popular Macintosh books ever published (over 300,000 now in print), The Mac is not a typewritercovers the top twenty things you need to know to make your documents look clean and professional: em dashes, curly quotes, spaces and indents, white space, etc. It's a primer that novices can pick up quickly, and that pros can keep going back to. Winner of the 1991 Benjamin Franklin Award, Computer Book Category.
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About the Author
From the Back Cover
Ever wonder why some type looks more professional, more sophisticated than other type? The answer lies in the rules and techniques developed for professional typesetting. Not surprisingly, those methods are far different than the training given in Typing 101.
This book not only lays down the principles governing traditional type, but explains the logic behind them. By following the guidelines explained here, anyone using a personal computer to produce type can create beautiful, sophisticated pages.
Reviews
YA-- Using 19 short lessons, this concise, simple style manual directs a Macintosh user on how to produce professional quality manuscripts. Punctuation and grammar hints are coupled with instructions for manipulating the Mac to the writer's advantage. It is aimed at desktop publishers as well as novice writers seeking a polished look for term papers.
Copyright 1991 Cahners Business Information, Inc.
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The Mac Is Not a Typewriter
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ISBN 10: 0938151312
ISBN 13: 9780938151319
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The Mac Is Not a Typewriter
Published by
Pearson Education, Limited, 1995
ISBN 10: 0938151312
ISBN 13: 9780938151319
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