The Mac is Not a Typewriter: A Style Manual for Creating Professional-Level Type on Your Macintosh - Softcover

Williams, Robin

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9780938151319: The Mac is Not a Typewriter: A Style Manual for Creating Professional-Level Type on Your Macintosh

Softcover

ISBN 10: 0938151312 ISBN 13: 9780938151319

Publisher: Peachpit Pr, 1990

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One of the most popular Macintosh books ever published (over 300,000 now in print), The Mac is not a typewritercovers the top twenty things you need to know to make your documents look clean and professional: em dashes, curly quotes, spaces and indents, white space, etc. It's a primer that novices can pick up quickly, and that pros can keep going back to. Winner of the 1991 Benjamin Franklin Award, Computer Book Category.

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From the Back Cover:

Ever wonder why some type looks more professional, more sophisticated than other type? The answer lies in the rules and techniques developed for professional typesetting. Not surprisingly, those methods are far different than the training given in Typing 101.

This book not only lays down the principles governing traditional type, but explains the logic behind them. By following the guidelines explained here, anyone using a personal computer to produce type can create beautiful, sophisticated pages.

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