Pricing Custom Picture Framing is a guide to determining a fair and profitable price for products and services. Topics include: The Cost of Doing Business, Cost of Goods Sold, Breaking Even, Productivity, Pricing Formulas, Labor Rate, Markups and Volume Framing. If or when to use sales, discounts and coupons. Learn to price Frames, Length vs Chops, Joined, Matting, Mat Decoration, Multiple Mats, Glazing, Mounting and fitting.
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Vivian Carli Kistler, MCPF, GCF, Adv. Vivian Kistler is a leading picture framing expert and in worldwide demand. She owned and operated a large retail gallery and frame shop for over twenty years. She has a degree in art and a certificate in finance. She also owned a craft store and a commercial framing company which supplied framing and art to hotels, coliseums and hospitals. Vivian is the author of numerous books and videos, including the seven-volume Library of Professional Picture Framing. Her monthly articles appear in Art World News, Picture Framing Magazine and Profile magazine. As an educator in the framing and art industry, Vivian travels the world training framers. She is certified as a Master Custom Picture Framer in the USA by the Professional Picture Framers Association and as a Guild Commended Framer, Advanced in the UK by the Fine Art Trade Guild. Robert Mayfield owned and operated three retail frame shops and a distributorship of framing materials for nearly 20 years. He has a degree in business and is a nationally certified picture framer in the United States and the United Kingdom. He currently operates a frame shop and gallery with his wife Cass Mayfield in Kent, Ohio, USA.
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