A comprehensive handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers. Covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more. Extensively revised and updated in 2001, the second edition is extremely thorough and detailed. Particularly useful are the numerous checklists and fifteen appendices which include a sample itinerary for a political event, extensive resources for various issues, sample news release and direct mail piece, and more.
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Bike is vice president of a Chicago-based writing and public relations firm that has consulted for several political campaigns and public policy organizations. Bike also serves as a political editor of the NEAR WEST / SOUTH GAZETTE (Chicago) and is associate director of advancement for the University of Illinois at Chicago. He is the recipient of three Peter Lisagor Awards, the highest honor in Chicago journalism.From Booklist:
Let the telegenic beltway pundits propound ponderous theories on the state of democracy in the U.S. Chicago communications consultant Bike offers the view from the trenches, from advertising and alliances through campaigning to fund-raising and on to strategizing and the "zenith" (i.e., what to do after election day). Bike offers well-organized, very detailed advice on virtually every subject a candidate's support team should consider; for example, the section "Campaign Literature" covers color, layout, mailing, technology, message, printing, type, photos, direct mail, and sample ballots, and "Grooming" includes advice on hairstyles, clothing, and jewelry. Bike's style is conversational and features lively anecdotes illustrating the success or failure of specific approaches; 15 appendixes include checklists, summaries of relevant laws, resource guides, a media glossary, and a sample news release and direct-mail piece. Certain to be useful to potential candidates. Mary Carroll
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Book Description Denali Pr, 2001. Paperback. Book Condition: New. Bookseller Inventory # P110938737384