Winning Political Campaigns : A Comprehensive Guide to Electoral Success (Second Edition)

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9780938737384: Winning Political Campaigns : A Comprehensive Guide to Electoral Success (Second Edition)

A comprehensive handbook for planning, organizing and executing a successful campaign for elective office. Written in an easy-to-use format, the book is designed for both novice campaigners and experienced workers. Covers everything from advertising to building alliances, proper business practices, campaign literature, candidate behavior, media, voter contact, fundraising strategy and more. Extensively revised and updated in 2001, the second edition is extremely thorough and detailed. Particularly useful are the numerous checklists and fifteen appendices which include a sample itinerary for a political event, extensive resources for various issues, sample news release and direct mail piece, and more.

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About the Author:

Bike is vice president of a Chicago-based writing and public relations firm that has consulted for several political campaigns and public policy organizations. Bike also serves as a political editor of the NEAR WEST / SOUTH GAZETTE (Chicago) and is associate director of advancement for the University of Illinois at Chicago. He is the recipient of three Peter Lisagor Awards, the highest honor in Chicago journalism.

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