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Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.
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Book Description Wight (Oliver) Publications Inc.,U.S., 1994. Condition: New. book. Seller Inventory # M0939246627
Book Description Condition: New. New. Seller Inventory # STR-0939246627