Smart, Simple Design: Guide to Reducing Product Costs and Maximizing Customer Selection

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9780939246625: Smart, Simple Design: Guide to Reducing Product Costs and Maximizing Customer Selection
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Explains how to provide custom products while minimizing the costs and organizational complexity associated with consumer-driven markets and product diversification. Presents an innovative approach, the Variety Effectiveness Process (VEP), which enables readers to find optimal levels of inventory and deal with the front-end interface between design and marketing. VEP simplifies the organization and its product offerings along with the infrastructure that supports them.

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9780471131854: Smart, Simple Design: Using Variety Effectiveness to Reduce Total Cost and Maximize Customer Selection

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ISBN 10:  0471131857 ISBN 13:  9780471131854
Publisher: Wiley, 1994
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