The Site Book : A Field Guide to Commercial Real Estate Evaluation (Mesa Professional Development Series) - Softcover

Fenker, Richard M.

Softcover

ISBN 10: 0940352109 ISBN 13: 9780940352100

Publisher: Mesa House Pub, 1995

Synopsis

Written by an expert with 20 years of experience in commercial site evaluation, The Site Book is a practical book that takes a logical and process-oriented approach to site evaluation. Built around dozens of real-life examples of sites that work, sites that don't - and all the reasons why - this book explores the dynamic and sometimes complex relationship between site features and other factors that will ultimately determine the success of any restaurant or retail location. The Site Book features:

In depth discussion of the major areas affecting a site evaluation including customer sources, usage patterns, demographic reports, day parts, linkages, drop-in features, physical surroundings, image, trade area, growth strategies, competition, and cannibalism.

A step-by-step guide through the site evaluation process using a unique site evaluation worksheet.

Strategies for measuring and weighting the relative importance of each site feature and calculating a final site score.

Practical tips for specific concepts and varying market conditions - such as opening a first destination in a new market, adding a second store, or backfilling in a saturated market.

Strategies for site selection in competitive markets where the best locations are in short supply.

About this title

From the Back Cover

You need this book if ...

Your eyes glaze over whenever you get near a demographic report because you never know which numbers, rings, or measures really matter.

Your partner and best friend is still angry about that restaurant location you opened in Tulsa three years ago that is now a Wash-O-Matic.

You've been wondering why great visibility, access, and lots of your kind of people in the neighborhood didn't make for a successful site in Baltimore despite the fact that there are 23 direct competitors within one mile.

You've given up on finding a great "A" location near Atlanta, but want to know how risky some of the available "B" and "C" locations are.

You sometimes wonder what factors are "really" driving sales for your retail concept. (Your partner thinks it's the strip center next door.)

In the privacy of your home you admit to yourself that you don't really know why that site you picked on 2nd Street worked so well, when two miles away, the McArthur location, which your partner selected, is sucking gas.

You get a queasy feeling in your stomach when your clients ask about the impact of competition because you really don't know if competition is a plus or minus and how much competition is too much.

This quiz pokes fun at many of the dilemmas that confront any person making commercial real estate decisions today, but it also illustrates the need for an objective site evaluation process such as the one outlined in this book. This book is written for entrepreneurs, business owners, developers, agents, brokers, real estate executives, and any other individual responsible for making decisions about the potential of commercial real estate. If you have a site to evaluate or a new location to open, this book is for you!

About the Author

Richard Fenker has spent 25 years studying the factors that drive the success or failure of restaurant and retail locations. In a review of existing real estate models in the 1970s, Fenker became alarmed at how quickly the simple regression model, which many companies still depend on, deteriorated as a tool for evaluating new sites. Fenker addressed this problem by initiating the development of a logical approach to predictive site modeling and founded the Tangram Corporation in 1981 for the purpose of developing a scientific basis for commercial real estate evaluation.

Fenker received his Ph.D. in mathematical psychology from Purdue University in 1968. He has authored more than 50 research publications in statistics, artificial intelligence, and other related areas, and has written six books. Dr. Fenker has also built predictive models for government agencies, such as NASA, the CIA, and the United Nations.

About this edition

• Publisher: Mesa House Pub
• Publication date: 1995
• ISBN 10: 0940352109
• ISBN 13: 9780940352100
• Binding: Paperback
• Number of pages: 165