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Synopsis
A guide for retailers and specialty firms to breaking into the affluent market mature adults, Asians, "middle-class" millionaires, childless households, etc. where more and more of the money is going. Explains how to use demographics, psychographics, and other tools; how to distinguish between fads and trends; and how the rich think. No index. Annotation copyright Book News, Inc. Portland, Or.
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Attracting the Affluent: The First Guide to America's Changing Ultimate Market
Seller: George Cross Books, Lexington, MA, U.S.A.
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Hardcover. Reprint edition. Very Good/Very Good (34130) . Hardcover, very good condition, w. ltly slanted, v. ltly compressed sp, v. ltly bumped corners. V. ltly tanned p. edges. Clean, tight, unmarked. Dj very good, ltly rubbed, sme lt marks and scuffs. 262. Seller Inventory # 34130
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Attracting the Affluent: the First Guide to America's Changing Ultimate Mar Ket
Seller: BookDepart, Shepherdstown, WV, U.S.A.
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Hardcover. Condition: UsedVeryGood. Hardcover; light fading, light shelf wear to exterior; otherwise in very go od condition with clean text, firm binding. Dust jacket, light fading, ligh t shelf wear. Seller Inventory # 49723