Synopsis
This book was created for the 90 percent of small business owners who reportedly are dissatisfied with the results they get from local advertising. If followed, these rules, among them donā t ask your customer what brought them in, demand absolute accountability, and sell something more profitable than a low price, will broaden the customer base and enhance the bottom line. Specific growth objectives for advertising expenditures and the development of a system of absolute advertising accountability make this book distinctive. Business owners will learn to use advertising money wisely for maximum profitability.
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About the Author
Michael Corbett has 35 years of experience working with small businesses, both as an owner, local advertiser and as an advertising agency owner. He lives in Jupiter, Florida.
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The 33 Ruthless Rules of Local Advertising
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The 33 Ruthless Rules of Local Advertising
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The 33 Ruthless Rules of Local Advertising
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Breakthru Pub (edition ), 1995
ISBN 10: 0942540131
ISBN 13: 9780942540130
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The 33 Ruthless Rules of Local Advertising
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The 33 Ruthless Rules of Local Advertising
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The 33 Ruthless Rules of Local Advertising
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The 33 Ruthless Rules of Local Advertising
Published by
Breakthru Publishing Inc., 1996
ISBN 10: 0942540131
ISBN 13: 9780942540130
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The 33 Ruthless Rules of Local Advertising
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