Elevate Your Performance. Multiply Your Results. Move with Purpose. you² lays out a disciplined strategy for achieving extraordinary outcomes—faster, smarter, and with greater clarity of focus. Written by best-selling author Dr. Price Pritchett, this handbook rejects slow, step-by-step progress and replaces it with a bold framework for exponential gains.
The you² strategy delivers breakthrough performance—achieved through precise mental shifts and bold action, not through effort alone. The book outlines 18 high-impact principles for achieving dramatic results while conserving your time, energy, and resources. Used by entrepreneurs, sales leaders, and change-driven individuals worldwide, you² helps you:
This is not a self-help book. It’s a performance playbook for people who are ready to operate on a higher level.
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Price Pritchett is Chairman of Pritchett, LLC, a Dallas-based consulting, training and publishing firm. For 30 years he has been advising CEOs, presidents, and other senior executives on a wide range of strategic matters related to merger integration and major organizational change.
Price holds a B.A. and M.A. in English and a Ph.D. in psychology, and is recognized internationally as a leading authority on the dynamics of change in the workplace. His 26 books and handbooks have sold over 10 million copies, making him one of the best-selling business authors in the U.S.
Right now, in this moment, you are capable of exponential improvement in your performance. You can multiply your personal effectiveness, hit new highs, and shatter your old achievement records. You can become you squared.
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