Anatomy of a Business Plan: The Step-by-Step Guide to Building a Business and Securing Your Company's Future - Softcover

Pinson, Linda

Softcover

ISBN 10: 0944205372 ISBN 13: 9780944205372

Publisher: Out Of Your Mind . . . And Into The Mark, 2008

Synopsis

From envisioning the organizational structure to creating the marketing plan that powers growth to building for the future with airtight financial documents, this guide provides the tools to create well-constructed business plans. Beginning with the initial considerations, this handbook offers proven, step-by-step advice for developing and packaging the components of a business plan—cover sheet, table of contents, executive summary, description of the business, organizational and marketing plans, and financial and supporting documents—and for keeping the plan up-to-date. Four real-life business plans and blank forms and worksheets provide readers with additional user-friendly guidelines for the creation of the plans. This updated seventh edition features new chapters on financing resources and business planning for nonprofits as well as a sample restaurant business plan.

About this title

About the Author

Linda Pinson is the author of nine entrepreneurial books, including Keeping the Books and Steps to Small Business Start-Up, and the developer and publisher of the bestselling business plan software program, Automate Your Business Plan. She also served as a delegate and tax issue chair at the White House Conference on Small Business. She lives in Tustin, California.

From the Back Cover

The Complete Business Planning Tool!

Award-winning author and consultant Linda Pinson has empowered more than a million businesses with her book, Anatomy of a Business Plan. New entrepreneurs use this book to kick-start their companies. Established businesses access it to expand their operations and move into new markets. Business units within major corporations use it for strategic planning. All business owners, managers, intrapreneurs, entrepreneurs, and executives can use these proven business planning techniques to put their businesses on the road to greater profitability.

Anatomy of a Business Plan, Ben Franklin Award winner, "Best Business Book of the Year," is the road-tested guide that enables owners and managers to develop polished, professional, and results-oriented plans that will enable their companies to gain that all important competitive edge and secure funding from banks, venture capitalists, angel investors, and corporations.

* Develop a plan that will guide you during the lifetime of your business.
* Write a business plan that excites lenders or investors...and puts money in your pockets.
* Research and reach your customers with a winning targeted marketing strategy.
* Build a credible financial plan. Learn how to make projections and plan cash flow.
* Use financial statement analysis to measure progress and make profitability decisions.
* Evaluate the potential of your business in the global marketplace.

New in the 7th Edition

This new edition of Anatomy of a Business Plan has been revised to reflect the latest online and printed financial and marketing resources and current business plan practices and is loaded with ready-to-use forms and worksheets and complete real-world business plans.

* Business Planning for Nonprofits. There is a brand new chapter devoted to business planning specific to nonprofit organizations. With guidance from the chapter and reference icons at various points in the planning process, you will be neatly guided through the development of a plan that is appropriate for your nonprofit.
* Financing Your Business. You will be happy to see our new chapter on financing. Learn about debt and equity financing, types of loans, and sources of financing.
* Karma Jazz Café Business Plan. There are now four complete business plans included in Anatomy of a Business Plan. Over the years, several of our readers have asked for a business plan for a restaurant. We now have one and we hope you like it.

Edition details

• Publisher: Out Of Your Mind . . . And Into The Mark
• Publication date: 2008
• Language: English
• ISBN 10: 0944205372
• ISBN 13: 9780944205372
• Binding: Paperback
• Number of pages: 352