Direct Mail Testing for Fund Raisers: What to Test How to Test How to Interpret the Results - Hardcover
Synopsis
Establish proper test structures so direct mail results can be acted upon profitably and pragmatically. Be certain that the package you are currently mailing is the most effective with Direct Mail Testing for Fund Raisers.
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Direct Mail Testing for Fund Raisers: What to Test, How to Test, How to Interpret the Results [Fundraising, Fund Raising]
Published by
Precept Press, Chicago, Illinois, U.S.A., 1991
ISBN 10: 0944496237
ISBN 13: 9780944496237
Used
Hardcover
Seller: Eric James, Lewisporte, NL, Canada
Seller rating 5 out of 5 stars
Hard Cover. Condition: As New. AS NEW glossy durable hardcover, later printing, 185 pages. See also our listings for Jane Peebles' The Handbook of International Philanthropy: Policies and Procedures for Planned Giving Beyond our Borders, and for William Olcott's Make a Note of It: Wit and Wisdom from Fund Raisers for Fund Raisers. Seller Inventory # 030354
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