The Easy Step by Step Guide to Writing Advertising Copy - Softcover

Softcover

ISBN 10: 0953985636 ISBN 13: 9780953985630

Publisher: Gardners Books

Synopsis

Copywriting easy isn't it? Just put a few words together and stick it in the newspaper or send out a letter and wait for the orders to flood in. Well if you want throw money away then that is exactly what you do. But planning and using the right techniques will make your advertisement or letter more effective and get you results. This guide looks at: * how to write copy for advertisements * brochures * flyers * direct mail.

About this title

About the Author

Following a degree in English, Pamela Brooks spent ten years as a communications specialist for a blue-chip financial services company. She completed the Chartered Institute of Marketing diploma with distinction in the communication paper, then switched to working as a freelance writer following the birth of her first child in 1997. Her clients have been drawn from a variety of sectors, including manufacturing, foods, leisure and financial services; she has also written extensively for the parenting and health press.

Edition details

• Publisher: Gardners Books
• Language: English
• ISBN 10: 0953985636
• ISBN 13: 9780953985630
• Binding: Paperback