Trust: The Best Way To Manage - Softcover

Sprenger, Reinhard K.

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9780954282981: Trust: The Best Way To Manage

Softcover

ISBN 10: 0954282981 ISBN 13: 9780954282981

Publisher: Cyan Communications, 2004

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With the growth of spin and the loss of faith in business leaders, a business that follows the strategic principles in this guide can build trust among customers, suppliers, shareholders, and employees and can maintain an increasingly competitive advantage in the marketplace. Effective cooperation and management requires trust to successfully balance other aspects of the commercial life: reciprocity, contracts, economy of speed, innovation, reliability, and commitment. Managers, executives, and entrepreneurial decision makers will find practical advice and corporate exercises to facilitate building trust and help to avoid situations that destroy trust.

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In business, nothing is more important than trust. No company can prosper without trust between management and employees, among colleagues and partners, and between the organization and the outside world. Trust is the strongest foundation for customer loyalty, staff motivation and market confidence.

This book brings trust out of the realm of ideals and reveals that it isn't just a virtue, but an economic necessity, especially for a company operating in today's turbulent markets. The author explodes a number of dangerous myths about trust: that it is no more than a feel-good factor, that it has to be earned, and that trust is fine but control is better. He shows that the mistrust prevalent in many corporations can incur huge commercial costs, and explains the quickest and most direct ways for a company to win trust.

Reinhard Sprenger is a passionate advocate of putting trust into action in the way companies are run. As he shows, management rhetoric is one thing; genuine, deep-seated and widespread trust quite another. In the end, real trust will do more for a company's security than any security measure, exert control more effectively than any control system, and create more value than any value-creation programme. As this important new book demonstrates, trust is the single most important issue in management today, and the basis for every truly successful company. Yet there is a huge gulf between the rhetoric of trust and the way organizations are actually run. Bridging that gulf is one of the foremost challenges for twenty-first century business. This book has been written to help managers meet that challenge.