The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success - Hardcover

Arnold, Tim; Tomlinson, Guy

Hardcover

ISBN 10: 0955886007 ISBN 13: 9780955886003

Publisher: The Marketing Directors Ltd, 2008

Synopsis

"The Marketing Director's Handbook" is the definitive practical guide for anyone managing or aspiring to manage a marketing function at board level. In a single reference source it contains practical advice, ideas, arguments, tools and strategies to enhance the profitable growth and value of your organisation. The book is structured to help the reader lead a marketing department, undertake key marketing activities and solve marketing problems. It contains a comprehensive range of simple tools and models reflecting best market-place practices to help structure and enhance your thinking. It is concise, jargon free and easy-to-read, use and digest. Anecdotes and visuals breathe life into learning points. Chapters are usefully labeled by the type of activity they'll help readers to undertake. It is jam-packed with best practice insights and ideas. Unconventionally, it focuses on practical learning points and not a compendium of case studies.

About this title

About the Author

Guy Tomlinson - Guy runs research and strategic marketing consultancy, The Marketing Directors where consults for many world leading brands including the BBC, Cadbury and McDonald's. After finishing his degree in Chemistry, Guy gained a classical consumer goods marketing training with Boots and Procter & Gamble. He has since worked for many other blue-chip organisations including PricewaterhouseCoopers, Reader's Digest and New Solutions. He has been a marketing director and business planning manager for ten years and a marketing consultant for fifteen years. He is a Chartered Marketer and teaches marketing communication and brand development around the world. Tim Arnold - Following a grammar school education, Tim joined Unilever and as part of their management training studied for the Diploma in Marketing. He then joined Wasey Campbell Ewald (part of the Interpublic Group) and soon joined the Board as head of the below the line group. For nearly twenty years Tim ran an independent marketing services agency group as well as helped start and head up The Institute of Sales Promotion. The last decade has seen Tim being a marketing director for a portfolio companies in b2b and b2c from electrical wholesalers, software to the baker of the best Cornish pasties in the world!

About the Author

Guy Tomlinson - Guy runs research and strategic marketing consultancy, The Marketing Directors where he consults for brands and organisations including the BBC, Cadbury and the Home Office. After finishing his degree in Chemistry, Guy gained a classical consumer goods marketing training with Boots and Procter & Gamble. His career includes marketing director, consultant and business planning roles for businesses including PricewaterhouseCoopers, Reader's Digest and New Solutions. He is a Chartered Marketer and teaches marketing communication and brand development around the world. Tim Arnold - Following a grammar school education, Tim joined Unilever and as part of their management training studied for the Diploma in Marketing. He then joined Wasey Campbell Ewald (part of the Interpublic Group) and soon joined the Board as head of the below the line group. For nearly twenty years Tim ran an independent marketing services agency group as well as helped start and head up The Institute of Sales Promotion. The last decade has seen Tim being a marketing director for a portfolio companies in b2b and b2c from electrical wholesalers, software to the baker of the best Cornish pasties in the world!

Edition details

• Publisher: The Marketing Directors Ltd
• Publication date: 2008
• ISBN 10: 0955886007
• ISBN 13: 9780955886003
• Binding: Hardcover
• Language: English
• Number of pages: 416