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Franchising Exposed: A Definitive Guide - for anyone looking to buy a franchise or develop a franchised concept - Softcover
Synopsis
Have you ever heard he word franchising but dont really understand what it could mean to you? Whether you are considering buying a franchise or you want to franchise your business, this manual explains how to make the right decision. Essential advice for franchisees and franchisors is contained in this reference, so both sides can understand how to get the best from a partnership
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About the Author
Chris Gibson has worked with franchise companies all over the world as a CEO, VP and more recently as a specialist consultant to new and existing concepts.
A regular contributor to industry press, he has appeared on television and is an accomplished orator, speaking regularly at conventions, lectures and on radio.
From the Back Cover
Chris Gibson has been at the forefront of the global franchise industry for over ten years. There isn't anything that he doesn't know about operating a successful business or what someone thinking about buying a franchise should consider
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Franchising Exposed: A Definitive Guide - for anyone looking to buy a franchise or develop a franchised concept
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