Convention Sales and Services (6th Edition) - Softcover

Abbey, James; Astroff, Milt

Softcover

ISBN 10: 0962071048 ISBN 13: 9780962071041

Publisher: Educational Inst of the Amer H, 2002

Synopsis

Convention Sales and Services is the foremost guide in reaching and servicing the meetings market. This new editon discusses the recent trends that have impacted the nature and scope of the meetings market. Throughout the text, readers are introduced to the computer technology that is becoming an increasingly important part of convention sales and services. The text covers how the computer is being used to better organize sales offices and streamline paper flow, to build customer relationships, and to more effectively communicate details, ensuring a smooth event.

About this title

Review

Convention Sales and Services is the most complete and up-to-date textbook I have come across. -- Neil W. Ostergren

Edition details

• Publisher: Educational Inst of the Amer H
• Publication date: 2002
• ISBN 10: 0962071048
• ISBN 13: 9780962071041
• Binding: Paperback
• Language: English
• Edition number: 6
• Number of pages: 538