Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful - Softcover

Sohnen-Moe, Cherie M.; Sohnen-Moe, Cherie

Softcover

ISBN 10: 0962126543 ISBN 13: 9780962126543

Publisher: Sohnen-Moe Assoc, 1997

Synopsis

This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

About this title

About the Author

Cherie Sohnen-Moe is a trainer, coach, author and successful business owner since 1978. Her company, Sohnen-Moe Associates, Inc., is a full-service personal and professional coaching firm. She holds a degree in psychology from UCLA and has extensive experience in the areas of business management, training, and creative problem solvingùwhich combines well with her ability to support others to achieve what they want in life.

She is also a healing arts practitioner, although her major focus is on writing and facilitiating workshops. She has written more than 100 articles that have been published in over 15 national and international magazines. Since 1998 she has served as the Business Editor for the Massage Therapy Journal. She is also the author of the book, Business Mastery. It is in its third edition, has sold over 100,000 copies and is recommended by more than 850 healing arts associations and schools worldwide (with 400 schools requiring it as a text).

She is active in many professional and community organizations. Among her honors she has received the Distinguished Service Award and the Professional Achievement Award from the American Society for Training and Development (ASTD), the Outstanding Instructor Award at the Desert Institute of the Healing Arts and is listed in several editions of Who's Who.

She is dedicated to supporting people reach the levels of success they desire... personally, financially and professionally.

Edition details

• Publisher: Sohnen-Moe Assoc
• Publication date: 1997
• Language: English
• ISBN 10: 0962126543
• ISBN 13: 9780962126543
• Binding: Paperback
• Edition number: 3
• Number of pages: 430